I saw this video last week and I have been wondering what makes it so powerful. Authenticity. Just the process, done as it has been done for a long time by the men in the video. No sound track. No deep sonorous voiceover. It is like a video of a hurricane–documenting what is independent of meaning and judgment.
So how does this relate? I have the same kind of reaction watching this video as when I watch Hans Rosling’s Gapminder presentation. I feel confronted and enlightened by facts presented intuitively and honestly: measurable actions, a trend over time, a demonstration of misconceptions, hidden insights.
Now I always think of Rosling’s work when deciding how to present the what-is-so reality for my client. And with videos like this one I think of how that same kind of authenticity (as delivered by anyone with a camcorder, video editing software and YouTube), can impact my society and the world. And if this video doesn’t strike you, there are others that have had a recent impact.
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