I consult for QlikView and I have to agree it’s awesome. But hearing me rant about its greatness would sound like another fanboy foaming at the mouth. So I’ll let someone else, David Raab, explain why QlikView is so good. David has also put together a concrete example using a cross-sell table that answers the question “What other products do customers tend to buy if/when they purchase product X?” This is a powerful question that every sales person should be asking, but it’s hard to get an answer when you need to go to the IT department each time and wait for them to build the model in a traditional SQL query or OLAP tool. QlikView makes it easy to get immediate answers and explore your data “at the speed of thought”.

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